RAMEZ
ALEXAN
DIRECTOR / PRODUCER
I DIRECT STORIES.
PRODUCE EXPERIENCES.
AND BUILD WHAT DOESN'T EXIST YET.
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FEATURED WORK
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BIO
I don’t like staying in one lane.
Film led me to production. Production led me to experiences. And technology opened up entirely new ways of telling stories. I’m Ramez Alexan — a Director, Producer and Creative working across film, commercials and immersive experiences, always exploring what an idea could become and how far it can be pushed.
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My journey has taken me through very different sides of the creative industry. After completing my Master of Fine Arts in Filmmaking at the New York Film Academy, I built my experience between directing, producing and leading creative productions from heading the Video Department at CCPDXB to spearheading productions at ASTUDIO Agency, working closely with its creative and luxury team.
Over time, the scale and shape of the work kept changing. I’ve moved between commercials, films, documentaries, music videos and digital campaigns, as well as ambitious productions and experiences that demanded an entirely different way of thinking. What has stayed consistent is my involvement from the earliest idea through to execution, finding the right creative approach, building the right team and figuring out how to make the idea work in the real world.
That journey has given me the opportunity to create work for brands and organisations including MBC Group, Estée Lauder Companies, Bvlgari, Six Flags Qiddiya, GMC, Majid Al Futtaim, Mandarin Oriental Hotel Group, Michelin, Kilian Paris, American Eagle, Uber, Omantel, Galaxy Chocolate, Dubai TV and Sharjah TV, among others.
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Eventually, the screen stopped being the boundary. My work expanded into virtual production, XR and immersive experiences, where filmmaking began to intersect with technology, physical spaces and live environments. As Head of Production at Paradox Studios, I’ve helped develop and produce large-scale projects for destinations, attractions and entertainment environments, bringing creative, production and technology together to turn ideas into experiences people can actually step into.
For me, it has never really been about staying within one format, but about finding the strongest way to tell the story, whether it lives on a screen, inside a space, or somewhere we haven’t explored yet, all guided by one simple belief.
Creating What Matters.
